NEMT website design that gets found — and gets the call
Duet builds websites for NEMT providers, and refreshes the ones they already have. Either way, the site has three jobs: showing up in Google, being cited by AI search tools like ChatGPT, and turning a visiting family into a phone call. New sites start at $450, one-time.
They look you up before they call you
Before a family books a ride, they look you up. Before a discharge planner hands over a patient, they look you up. What they find decides whether the next call goes to you — and in this industry, what they find is often nothing: a surprising number of NEMT providers have no website at all, and many more have one that hasn't been touched in years.
That used to be survivable when trips came by word of mouth. It isn't anymore. Search engines, and now AI assistants, are the front door to private-pay work — and they can only send riders to businesses they can find, read, and trust.
The good news: in a field where most websites are missing or broken, a genuinely good one is a cheap, durable advantage. This is the rare marketing problem money actually fixes — and not much of it.
The numbers behind this: 98% of private-pay customers Google you before they call.
What every Duet-built site is engineered for
A Duet website is a working asset, not an online brochure: optimized for search engines, readable by AI assistants, and designed so a visitor's next step is always obvious. Every build, new or refresh:
Built to be found in Google
Clean structure, fast load, the right titles and local signals — the SEO fundamentals search engines reward, done correctly from the start.
Built to be cited by AI
More families now ask ChatGPT or Google's AI who can drive mom to dialysis. We structure your pages and facts so AI search can read, trust, and recommend you.
Built to convert
Click-to-call buttons, an embedded trip-booking form if you run Duet, clear services and service area, and the proof a family needs before trusting you with a rider. A visitor should never wonder what to do next.
Built for NEMT
Wheelchair, ambulatory, stretcher; facilities and families; the questions riders actually ask. No generic template with a stock handshake photo.
A website that books trips, not just describes them
For providers on Duet's software, we embed a booking form directly in your website. When a rider or facility fills it out, the trip request drops straight into your Duet account — ready for you to accept or decline — and Duet notifies you that a new trip request is waiting.
No voicemail tag, no email back-and-forth, no re-typing details into your system. The visitor books, the request shows up on the same board as every other trip, and you accept or decline it right there. It's the difference between a website that describes your service and one that quietly works the front desk.
The software is free under 100 trips a month, so even a brand-new provider can launch with a site that takes bookings from day one.
How a form-fill lands
- 1 A rider or facility fills out the booking form on your site.
- 2 The trip request drops into your Duet account automatically.
- 3 Duet notifies you: new trip request waiting.
- 4 You accept or decline — nothing to re-enter.
Start fresh, or fix what you have
Build a new website
For providers starting from nothing — or from a site not worth saving. We handle the whole thing: copy written for your services and service area, design that looks like a company facilities can trust, and every page tuned for search, AI answers, and conversions before it goes live.
One page $450 · five pages $650, one-time. Larger builds quoted per scope.
Refresh your existing website
Keep your domain and your brand — we fix what's costing you trips. A refresh typically tackles:
- Invisible in search — nobody finds the site, so it produces nothing
- Slow, broken on phones, or stuck on a builder nobody can edit
- No phone number above the fold, no way to book, no reason to trust
- Absent from AI answers because engines can't parse who you are or where you operate
Quoted per scope, after we look at your current site.
Why have Duet build it?
Because we're not guessing at your industry. We build only NEMT websites, we run search marketing for NEMT providers every day, and we obsess over how AI engines read and cite this kind of business — it's how we approach our own site. The lessons from every campaign and every build go into yours.
It's also why the price is in the hundreds while agencies quote thousands: no discovery workshops, no learning curve, no padding. We already know what an NEMT website has to say and do — the work is making yours say it about you, well.
"Duet has been a huge help for our NEMT business. Their team is always responsive, easy to work with, and genuinely cares about helping us succeed. After looking at several other options, Duet stood out by far."
Website questions, answered
What does NEMT website design cost from Duet?
A one-page website is $450 and a five-page site is $650 — one-time, not monthly. Larger builds and refreshes of existing sites are quoted per scope. Typical web agencies charge $2,000–$6,000 for the same thing; we can price in the hundreds because we build only NEMT sites and have the process down cold.
Can you fix my existing website instead of building a new one?
Yes. If your current site has good bones, a refresh keeps your domain and branding while we fix what's holding it back: search visibility, AI-search readability, speed, mobile layout, and conversion paths like click-to-call. We'll look at what you have and quote it straight — and tell you if starting fresh would be cheaper than repairing.
Why does a small NEMT company even need a website?
Because that's where riders come from now. Families search online before they call anyone, and a provider with no site — or a site that looks abandoned — loses the trip to whoever looks credible. Your website is also where Google Ads land, what facilities check before a meeting, and increasingly what AI assistants read when someone asks for transportation recommendations.
What does "optimized for AI search" actually mean?
AI tools like ChatGPT, Perplexity, and Google's AI Overviews answer questions by reading websites — and they can only recommend businesses whose pages clearly state who they are, where they operate, and what they offer. We write and structure your site (including the machine-readable markup AI engines look for) so those tools can extract and cite you, not just your competitors.
What's on a one-page site versus a five-page site?
The one-pager puts everything a caller needs on a single scrolling page: services, service area, proof, and prominent ways to call or book. The five-page build breaks that into dedicated pages — typically home, services, about, and contact, plus a page for a key service or city — which gives search engines more to rank and riders more to trust.
Can the website take bookings directly?
Yes. For providers on Duet's software, we embed a booking form right in the site. When a rider or facility fills it out, the trip request drops straight into your Duet account for you to accept or decline, and Duet notifies you that a new request is waiting — no voicemail tag, no re-entering details from an email. The software is free under 100 trips a month, so even brand-new providers can launch with a site that books.
Do I have to buy Duet software to get a website?
No. Website builds and refreshes are stand-alone services. They pair naturally with the rest of Duet — the site is where our managed Google Ads send clicks, and the embedded booking form drops requests into your Duet account — but nothing is bundled or required.
How can it be this inexpensive? What's the catch?
No catch — the economics are just different. We build sites for one industry we know deeply, with modern tools that make us fast, and websites are one of several services rather than our whole paycheck. We'd rather every NEMT provider have a real website than price like an agency.
More ways Duet grows your business
Search ads management
Google Ads that put you in front of people searching for rides nearby.
Learn moreFacility outreach
We cold-call facilities and book you meetings with decision-makers.
Learn moreRemote dispatching
A trained Duet dispatcher runs your board: trips, drivers, phones.
Learn moreOr see all growth services side by side.
Get a website that pulls its weight
Book a free Growth Audit — we'll review the site you have (or the absence of one) and tell you whether it needs a refresh, a rebuild, or nothing at all. No pitch, just the straight read.
Prefer to talk? Call (650) 780-3465 and you'll get a founder, not a phone tree.